SPE Partners委任方垦创意集团设计该项目，方垦通过完整的设计服务、媒体预制作和互动体验，把游客从繁忙的纽约城市街头带到海洋深处。
方垦和SPE Partners及国家地理海洋生物学家密切合作，确保体验贴近现实。游客经过的每一个场景，都会看到海洋的各种生物群落，以一种革命性的方式让游客体验、学习，并从中受到启发。
方垦设计的互动触摸体验贯穿于整个引人入胜的大厅中，能让游客进一步探索这个虚拟的水下世界。在众多别出心裁的互动游戏和站点中， 新奇刺激的事物正等待游客去探索。探索大厅统一的主题包装，传递出海洋保护的重要性，倡导游客贡献出他们的力量，去保护他们刚刚体验过的海洋世界。
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